It seems fitting that with just hours till the final of the greatest footy competition in the world, Genius has been announced as finalists in the UK's greatest IT competition, the Comms Business Awards.
Having beaten off Premiership teams in earlier rounds, the industry debutants are short listed for Emerging Channel Company of the Year and must now wait until the 15th June for the big match.
Not content with winning at home, Genius has become a big player in Europe and beyond, driven on by loyal supporters from the top global carriers.
Fielding a team of top professionals and with state of the art facilities, Genius has caused controversy by the huge amounts invested in the business over recent years. Faced with the accusation that this gives Genius an unfair advantage over other providers, Genius Manager James Roberts replied, "Absolutely".
The 'Chosen One' is expected to make further announcements over the coming months as the company builds on its promotion to the Premiere league.